The Running Event

The Running Event brings the run specialty industry together for three days of business, education, product discovery, and connection. I’ll be attending the 2026 gathering in San Antonio with particular excitement for Switchback at The Running Event—the outdoor specialty showcase created in response to the growing crossover between run and outdoor retail.

For buyers working anywhere across running, outdoor, footwear, apparel, nutrition, recovery, or adjacent specialty categories, this is increasingly a room worth prioritizing. TRE brings leading brands and retailers together under one roof, while Switchback adds a dedicated outdoor dimension designed around sourcing, peer relationships, and practical industry insight.

I’m especially interested in seeing how Switchback continues to evolve alongside its larger standalone gathering and how the running and outdoor markets are converging at retail.

If you’re an industry buyer considering San Antonio this December, I’d strongly encourage you to make the trip. I’ll be on the floor throughout the week on behalf of Long Path Outfitters and myself; meeting with brands and retailers, following emerging market signals, and continuing my fieldwork across specialty outdoor and retail.

The Running Event and Switchback at TRE take place December 1–3, 2026 at the Henry B. González Convention Center in San Antonio. Early Bird pricing for Switchback at TRE is currently available through September 24. Register here →

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