Hi! I'm Eric.
I'm a writer, co-founder, creative collaborator, and career + life coach.
✨ New Project
Hooch
A storytelling-led lifestyle brand at the intersection of travel, personal evolution, and curated goods. What began as a writing practice has evolved into a growing platform blending media, travel, and retail. It’s where culture, commerce, and community meet. This is the long game.
Coaching:
Work with Me
I work with independent creatives, founders, and individuals navigating meaningful transitions. Coaching is focused, direct, and designed to clarify identity, direction, and next steps — personally and professionally. This is not performance optimization; it’s alignment work.
MY STUDIO:
Eric Michael & Associates
I partner with select brands and institutions on positioning, messaging, and growth strategy. Engagements range from brand refinement to campaign architecture and long-term advisory work. I consult intentionally and only where there’s a clear mutual fit.
My Favorite Things
At the moment.
Finisterre Beardsmore Shirt
$120.00
Cotopaxi 70L Duffel
$200.00
Topo Global Jacket
$159.00
