Date:
September 16-18, 2026

Time:
9AM – 6PM, Daily

Location:
Orange County Convention Center
9800 International Dr
Orlando, FL 32819, United States

Description

Surf Expo brings together brands, retailers, makers, and industry leaders from across surf, coastal outdoor, resort, swim, and lifestyle markets. Surf Expo brings together brands, retailers, makers, and industry leaders from across surf, coastal outdoor, resort, swim, and lifestyle markets.

I’ll be attending the September 2026 show in Orlando as part of my ongoing fieldwork across the outdoor industry—meeting with brands and retailers, exploring emerging ideas and market shifts, and continuing conversations around research, partnerships, storytelling, and specialty retail.

I’ll also be producing post-show observations and coverage informed by what I’m seeing and hearing on the floor. If you’ll be at Surf Expo and would like to connect while we’re there, get in touch.


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I recap all fieldwork appearances with a Conference Replay and, on occasion, allow the presenting partners to get in touch.


Eric Michael

Eric Michael is a strategist, writer, and founder building platforms rooted in place, identity, and thoughtful commerce. Through Hooch and select advisory work, he helps shape brands while developing his own. His work bridges culture and business with an emphasis on longevity over speed.

© 2026 Eric Michael. All rights reserved

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