Work with Me

My work is centered on clarity, direction, and meaningful momentum.

I partner with founders, operators, and creative leaders at moments of transition—when something is forming, shifting, or ready to be taken more seriously. Together, we refine what matters, make decisions with intention, and build the structures needed to move forward with confidence.

I show up in three primary ways: as a partner, a collaborator, and a coach. Each engagement is different, but the throughline is consistent—clear thinking, honest conversation, and work that holds up over time.


As a Co-Founder

For ideas that warrant deeper commitment and shared ownership.

This is not advisory work. It’s embedded, long-term collaboration where I step in as a strategic and creative partner to help shape, build, and grow something from the inside.

  • Venture Development: Early-stage shaping of ideas, offers, and business models with a focus on long-term viability.
  • Brand & Positioning: Defining what the business stands for, how it communicates, and where it fits in the market.
  • Strategic Direction: Helping make high-level decisions with clarity—what to pursue, what to ignore, and how to sequence growth.
  • Shared Equity Partnerships: Select opportunities where incentives are aligned through ownership, not just fees.
Learn more

As a Co-Creator

For projects that need clarity, taste, and execution.

This is focused, project-based work with founders, teams, and organizations who need a strong outside perspective and a steady hand to move something forward.

  • Brand Strategy & Narrative: Clarifying your message, voice, and positioning so everything downstream becomes easier.
  • Creative Direction: Guiding the look, feel, and overall expression of a brand or project.
  • Project Development: From early concept through launch—bringing structure, momentum, and follow-through.
  • Advisory Support: Ongoing, lightweight collaboration for teams who want consistent input without full-time engagement.
Eric Michael & Associates

As a Coach

For individuals doing meaningful work who need space to think clearly.

This is a one-on-one environment designed for honest reflection, better decision-making, and forward movement. Personally and professionally.

  • Clarity & Decision-Making: Cutting through noise to focus on what actually matters.
  • Personal Positioning: Understanding how you show up, what you’re building toward, and how to communicate it.
  • Accountability & Momentum: Staying in motion with intention, especially during uncertain or transitional periods.
  • Creative & Professional Growth: Supporting the evolution of your work without losing yourself in the process.
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If you’re not sure which path makes the most sense, that’s usually a good place to start.

Reach out and we’ll figure out the right way to work together.

Drop a Line

Upcoming Projects

Outside of my co-creative and partnership practices, I work to bring several independent projects and productions to live each year. Here's a few innovations I'm currently incubating:

Special Project

The Situation Room

August 19, 2026 | 6-8 PM | Minneapolis, MN

A private, off-floor session during Outdoor Retailer 2026 designed to bring clarity, perspective, and connection to one of the most complex and high-potential channels in the outdoor industry.

Learn more

Endeavor

Hooch

Media Platform + General Store

Hooch is a point of view. It’s about living well without overcomplicating things. Paying attention to routines. Choosing objects that last. Building days that feel steady and meaningful.

Read + Explore

Retreat

Three Days in Austin

Autumn 2026 • WAITLISTING

A small-group retreat for clarity, direction, and honest conversation. Three Days in Austin is a guided, three-day experience designed for people at a point of transition—personally, professionally, or both.

Learn more

Subscribe for Updates

If you’re interested in future events and experiences, join the waitlist. I’ll send updates as new ideas come together and dates are confirmed.

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Eric Michael

Eric Michael is a strategist, writer, and founder building platforms rooted in place, identity, and thoughtful commerce. Through Hooch and select advisory work, he helps shape brands while developing his own. His work bridges culture and business with an emphasis on longevity over speed.

© 2026 Eric Michael. All rights reserved

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