2026 Surf Expo

Surf Expo brings together brands, retailers, makers, and industry leaders from across surf, coastal outdoor, resort, swim, and lifestyle markets.Surf Expo brings together brands, retailers, makers, and industry leaders from across surf, coastal outdoor, resort, swim, and lifestyle markets.

Register / Request Access here:

https://surfexpo.com/request-info-attendee/

I’ll be attending the September 2026 show in Orlando as part of my ongoing fieldwork across the outdoor industry—meeting with brands and retailers, exploring emerging ideas and market shifts, and continuing conversations around research, partnerships, storytelling, and specialty retail.

I’ll also be producing post-show observations and coverage informed by what I’m seeing and hearing on the floor. If you’ll be at Surf Expo and would like to connect while we’re there, get in touch.


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I'm always looking for new speaking, networking, and collaboration opportunities. If you're at the helm of something cool, throw it on my radar:

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Eric Michael

Eric Michael is a strategist, writer, and founder building platforms rooted in place, identity, and thoughtful commerce. Through Hooch and select advisory work, he helps shape brands while developing his own. His work bridges culture and business with an emphasis on longevity over speed.

© 2026 Eric Michael. All rights reserved

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