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  • 2026 Surf Expo

    Orange County Convention Center 9800 International Dr, Orlando, FL, United States
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    Register TodayGet the ReplayPartnershipsSurf Expo brings together brands, retailers, makers, and industry leaders from across surf, coastal outdoor, resort, swim, […]

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Eric Michael

Eric Michael is a strategist, writer, and founder building platforms rooted in place, identity, and thoughtful commerce. Through Hooch and select advisory work, he helps shape brands while developing his own. His work bridges culture and business with an emphasis on longevity over speed.

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