The Running Event
Date:
December 1-3, 2026
Time:
9AM – 6PM, Daily
Location:
Henry B. González Convention Center
900 E Market St
San Antonio, TX 78205
Description
The Running Event brings the run specialty industry together for three days of business, education, product discovery, and connection. I’ll be attending the 2026 gathering in San Antonio with particular excitement for Switchback at The Running Event—the outdoor specialty showcase created in response to the growing crossover between run and outdoor retail.
For buyers working anywhere across running, outdoor, footwear, apparel, nutrition, recovery, or adjacent specialty categories, this is increasingly a room worth prioritizing. TRE brings leading brands and retailers together under one roof, while Switchback adds a dedicated outdoor dimension designed around sourcing, peer relationships, and practical industry insight.
I’m especially interested in seeing how Switchback continues to evolve alongside its larger standalone gathering and how the running and outdoor markets are converging at retail.
If you’re an industry buyer considering San Antonio this December, I’d strongly encourage you to make the trip. I’ll be on the floor throughout the week on behalf of Long Path Outfitters and myself; meeting with brands and retailers, following emerging market signals, and continuing my fieldwork across specialty outdoor and retail.
The Running Event and Switchback at TRE take place December 1–3, 2026 at the Henry B. González Convention Center in San Antonio. Early Bird pricing for Switchback at TRE is currently available through September 24. Register here →
Subscribe for Updates
I recap all fieldwork appearances with a Conference Replay and, on occasion, allow the presenting partners to get in touch.
Surf Expo
Date:
September 16-18, 2026
Time:
9AM – 6PM, Daily
Location:
Orange County Convention Center
9800 International Dr
Orlando, FL 32819, United States
Description
Surf Expo brings together brands, retailers, makers, and industry leaders from across surf, coastal outdoor, resort, swim, and lifestyle markets. Surf Expo brings together brands, retailers, makers, and industry leaders from across surf, coastal outdoor, resort, swim, and lifestyle markets.
I’ll be attending the September 2026 show in Orlando as part of my ongoing fieldwork across the outdoor industry—meeting with brands and retailers, exploring emerging ideas and market shifts, and continuing conversations around research, partnerships, storytelling, and specialty retail.
I’ll also be producing post-show observations and coverage informed by what I’m seeing and hearing on the floor. If you’ll be at Surf Expo and would like to connect while we’re there, get in touch.
Subscribe for Updates
I recap all fieldwork appearances with a Conference Replay and, on occasion, allow the presenting partners to get in touch.
Three Days in Austin
Type:
Weekend Retreat
Location:
Austin, TX
Date:
Autumn ’27 (Tentative)
Time:
All Day
Description
A small-group retreat for clarity, direction, and honest conversation.
Three Days in Austin is a guided, three-day experience designed for people at a point of transition—personally, professionally, or both.
Set in a small, intentionally curated group, the retreat creates space to step out of your day-to-day environment and into a slower, more reflective rhythm. Through structured dialogue, shared experiences, and time to think, the goal is simple: to help you hear yourself more clearly.
At the center of the experience is a facilitated group process rooted in deep listening and honest questions. No advice. No fixing. Just the kind of conversation that allows real clarity to surface.
Around that, the days unfold naturally—movement, time outdoors, shared meals, and space to integrate what’s coming up.
You won’t leave with a prescribed plan.
You’ll leave with a clearer sense of what’s true—and what to do next.
Join the Waitlist
We're creating this event whilst gauging public interest. If the earlier intentions or programming feel aligned with your needs, drop your information below and we'll keep you posted.
Hike Expo Colorado
Access is limited to vendors, exhibitors, and event partners only for this event.
Type:
Industry Conference
Location:
Denver, Colorado
Date:
May 14, 2026
Time:
12:45 PM
Excited to share that I’ll be speaking at the Hike Expo B2B Day at the Gaylord Hotels Rockies Resort in Denver, Colorado on May 14th.
Hike Expo is shaping up to be the Rocky Mountain region’s premier gathering for the hiking industry—bringing together brands, retailers, media, creators, and outdoor enthusiasts for two days of connection, product innovation, and community. I’ll be speaking during the preshow B2B sessions.
My session, Wayfinding: How Outdoor Brands Navigate Change, Creativity, and What Comes Next, is designed as a bridge between the tactical marketing conversations and the broader leadership questions facing our industry. Instead of focusing on platforms or algorithms, we’ll explore how brands orient themselves in moments of change—strengthening collaboration, clarity, and creative momentum along the way.
Grateful to Celeste and the team for the invitation and looking forward to being in the room with so many thoughtful leaders shaping what’s next in hiking.
If you’ll be there, I’d love to connect.
